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"My role challenges my brain to be open to looking at new ways of doing things."


Michelle Wiebe
Manager, Underwriting and Regional Administration, Western Canada

Michelle Wiebe moved from Saskatchewan to Alberta in 1984 and almost didn’t look back. But in 2005, while visiting her family’s farm, Michelle did something she hadn’t done before: she climbed up onto the combine and took it for a spin. A few rotations around the field, and she was hooked.

Just like discovering an appreciation for farmwork, managing special risk insurance has opened Michelle’s mind to possibilities she hadn’t considered. “My role challenges my brain to be open to looking at new ways of doing things. Because our business is specialized, each policy is different than the last. There’s a lot of variety in what we do, and that’s interesting.”

Marking over 25 years with Special Markets Solutions, Michelle is just as enthusiastic about her work today as when she started. “I couldn’t be more proud of and impressed with my team, especially in the last couple of years. It’s been extremely busy, and they’ve been supportive of me and of each other.”


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Industrial Alliance Insurance and Financial Services Inc.
400 - 988 Broadway West
P.O. Box 5900
Vancouver, BC
V6B 5H6