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"I’m proud to work for a company that says what it means and means what it says"


Ed Bender
Regional Vice-President, Western Canada

In Ed Bender’s book of “Ed-isms”—a little black book where Ed logs old adages and words to live by—you won’t find phrases like “superior product” and “best-in-class.” 

“What do these words mean anyway?” Ed asks. “I’m proud to work for a company that says what it means and means what it says. So, ‘superior service’ is all about treating people the way you want to be treated. It’s about solving problems for our brokers, consultants and clients. That’s what I try to do daily.”

With over 25 years of experience, Ed is an expert in special risk group insurance.  He joined Special Markets Solutions in 1999 as regional manager and in 2010, he became regional vice-president.

Ed has a Bachelor of Commerce from the University of Calgary, and currently volunteers with the Leukemia & Lymphoma Society, Bullying Ends Here as well as the Boys and Girls Clubs of Calgary. 

Although Ed’s true love is downhill skiing, he has also been seen flirting with Hot Yoga classes lately.


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Industrial Alliance Insurance and Financial Services Inc.
400 - 988 Broadway West
P.O. Box 5900
Vancouver, BC
V6B 5H6